New Program Allows Area Sports Fans to Participate in the Selection of Deserving High School Student Athlete Scholarships Online
ALLENTOWN, Pa., September 9, 2015 – Coordinated Health (CH), the region’s leading provider of sports medicine and orthopedic services for more than a quarter century, kicked off its 2015-16 Athlete of the Week program on Wednesday.
Founded in 2013, the Athlete of the Week/Year program has provided more than $100,000 in academic scholarships to more than 75 Lehigh Valley area high school student athletes who exemplify leadership and commitment, both on and off the field. No other scholarship program in the region has awarded so many scholarships to deserving student athletes.
This season comes on the heels of one of the most competitive sports seasons in memory (2014-15), where Coordinated Health named graduating senior, Amber Thomas of Northern Lehigh High School as its first female Athlete of the Year and $10,000 scholarship recipient. Thomas, an ace softball pitcher, just entered her freshman year at Drexel where she is studying biomedical engineering.
CH is hosting the Athlete of the Week/Year program and media partnership with the two most-trusted sources for news and sports, The Morning Call and the WFMZ’s the Big Ticket with an exciting new twist. For the first time, fans will be empowered to select the weekly $1,000 Athlete of the Week scholarship. Each week of the season, fans can engage in the following ways:
Mondays: The Morning Call sports team will announce three finalists and the polls officially open to fan voting.
Friday Mornings: The AOTW winner will be announced in The Morning Call Sports section, as well as via targeted emails to the winner’s hometown.
Friday Evenings: Fans will be invited into the excitement by posting videos of themselves at games on Twitter using the hashtag: #TeamYouTrust. WFMZ’s The Big Ticket social media team will select videos to feature during the Tweetchers segments, where they will showcase fan-contributed videos on air.
“For 27 years, Coordinated Health has been the trusted team that the Lehigh Valley has turned to for sports and orthopedic services,” said Coordinated Health President Jim Tsokanos. “With athletic trainers and team physicians on the field, extended evening/weekend hours and same day appointments, we are always there when our patients need us the most. We are very proud of the Athlete of the Week/Year program and wish all 2015-16 student athletes a safe and successful season.”
About: An acute-care hospital network with 17 campuses in eastern Pennsylvania and western New Jersey, Coordinated Health (CH) has been recognized as the region’s sports medicine leader for more than a quarter century. Home to the area’s most fellowship-trained sports medicine physicians, CH exclusively provides team physicians and athletic trainers for more than a dozen colleges and high schools, including Lafayette College and Lehigh University. CH also provides extensive medical services for marquee athletic events and programs from Philadelphia to northeastern Pennsylvania. For more CH information or to make an appointment with a CH medical professional, the public can contact the 24-hour CH Solutions Center at 877 247 8080 or visit CoordinatedHealth.com.
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