- Physician Teams
Allentown, Pa., (May 1, 2017) – Coordinated Health, a specialized hospital and health network with locations throughout eastern Pennsylvania and western New Jersey, announced today that it has named Ron Ticho its Vice President, Corporate Strategy and External Affairs.
Ticho is responsible for driving growth of Coordinated Health’s service and product lines through the integration of marketing, business development, communications, and external affairs functions. He is leading the effort to establish and build strong external alliances that support Coordinated Health’s continued expansion and the creation of new growth opportunities.
“I am very excited that Ron has chosen to join our management team,” said Coordinated Health Chief Executive Officer Dr. Emil DiIorio. “Ron is an excellent marketing and communications professional with a proven track record of success. We will certainly benefit from his outstanding leadership experience, and his passion and commitment to growing our community.”
Ticho brings to Coordinated Health more than 25 years of strategic marketing and communications experience in the areas of healthcare, life sciences, technology, and higher education. He most recently served on the executive management team at OraSure Technologies, a publicly-traded medical diagnostics company, where he led corporate communications and strategic marketing for the past 11 years.
“I am thrilled to be part of the Coordinated Health family and to have the opportunity to work with such a talented team of physicians, clinicians and administrative staff,” said Ticho. “My family and I have experienced first hand the great patient experience across the continuum of care that only Coordinated Health can deliver.”
Prior to his tenure at OraSure, Ticho spent nearly 15 years at Lehigh University in a variety of capacities. As the head of University Relations, he reported directly to the President and served as the institution’s first chief marketing and communications officer. Prior to that appointment, he spent seven years in leadership roles in Lehigh’s athletics deparment. A Lehigh alumnus, he earned both his B.S. degree in financial economics and his M.B.A. from the respected Bethlehem university.
Ticho has resided in the Lehigh Valley for more than 30 years and is an active member of the community. He works closely with Dr. DiIorio to communicate Coordinated Health’s vision for innovative healthcare to its stakeholders and partners who help drive the Company’s continued growth.