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“Unrivaled Dedication” Campaign Underscores Coordinated Health Role as Long-Time Team Physicians for Each School
BETHLEHEM, Pa., October 15, 2014 — Answering the call of fans throughout the Greater Lehigh Valley region, the nonprofit ArtsQuest and Coordinated Health announced today that they will co-host a free live viewing party November 22 at SteelStacks for the record 150th Lehigh University-Lafayette College football game. The event, titled Lehigh-Lafayette Coordinated Health Viewing Party, is for fans of both teams.
Simply known as The Rivalry, the Lehigh-Lafayette matchup is football’s most-played rivalry. The sold-out 150th game is being held at Yankee Stadium in New York City and will be telecast live nationally on CBS Sports Network.
An exclusive partner of Lehigh and Lafayette athletics for the 150th game, Coordinated Health for more than 25 years has provided the sports medicine services and team physicians for each school’s sports teams. The viewing party is part of Coordinated Health’s “Unrivaled Dedication” promotion of the game, which includes advertising and other activities in Lehigh Valley and on game day in Yankee Stadium.
The Lehigh-Lafayette Coordinated Health Viewing Party will be held at Levitt Pavilion SteelStacks starting at 2:30 p.m., 60 minutes before game kickoff. The event will be hosted with ArtsQuest President and 1970 Lehigh University graduate Jeff Parks and ArtsQuest Senior Vice President of Administration and 1985 Lehigh University graduate Walter Keiper. Pre-game activities include yard games such as quoits and cornhole, with food and beverages available for purchase at the ArtsQuest Center. Attendees can also visit the Christkindlmarkt Bethlehem holiday event at SteelStacks that day, with half-price admission coupons available at the ArtsQuest Center’s Mike & Ike Bistro.
Following the game, popular American recording artist Andrea Pais will offer a free performance in the ArtsQuest Center’s Creativity Commons at 7 p.m.
Although a nonpartisan event, the Lehigh-Lafayette Coordinated Health Viewing Party is the Lehigh Alumni Association’s exclusive viewing party in the Lehigh Valley. Lehigh fans interested in attending the Lehigh-Lafayette Coordinated Health Viewing Party are encouraged to register in advance at mylehigh.lehigh.edu/telecasts.
Coordinated Health: Kevin O’Keefe, 610-861-8080, ext. 36589, and email@example.com
ArtsQuest: Mark Demko, 610-332-1342 or firstname.lastname@example.org